Promotion Name |
Toast of a Nation Consumer Engagement |
Promotion Type |
Consumer |
Promoter |
Kraft Foods Limited (ABN 15 004 125 071) of Level 6, South Wharf Tower, 30 Convention Centre Place, South Wharf VIC 3006 |
Relevant State(s) |
All Australia States and Territories |
Entry Restrictions |
Nominators must be over 18 years of age to enter.
Nominators must have the consent of the Toast of a Nation nominee (Nominee) to:
- nominate the Nominee;
- provide a contact phone number and email address of the Nominee to be contacted by the Promoter for the purposes of this Promotion.
In the case of nominations where the Nominee is an individual he or she must at the closing date of the Promotion:
- be an Australian Citizen or Permanent Resident; and
- be aged at least 15 years or older.
In the case of nominations where the nominee is a group, the group must;
- have an individual authorised to represent the group (Group Representative); and
- the Group Representative must be able to receive prize monies on behalf of the group and distribute them in accordance with the group’s wishes; and
- the Group Representative must be able to act as a spokesperson for the group for any publicity or media requirements as required; and
- the Group Representative must be aged at least 18 years or older at the closing date of the promotion.
Kraft may reject (at its absolute discretion) any entry it deems incompatible with the Vegemite and/or Kraft brands. |
Promotion Period |
The Promotion opens at 10:00:00am AEST on 22/5/11.
The Promotion closes at 11:59:59pm AEST on 28/8/11.
No entries will be accepted after this time.
Public Voting for the “People’s Choice” Toast of a Nation Major Prize Winner commences 09:00:00am AEST on 19/09/11, and closes at 11:59:59pm AEST on 31/10/11 (Public Voting Period).
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Verification Requirements |
All content submitted as part of a nomination must be the original work of the Nominator and must be factually accurate to the best of the Nominator’s knowledge.
Nominees will be required to provide any evidence reasonably required by the Promoter to prove the veracity of the nomination entry, including providing proof of citizenship, age, identity and, where required, providing reference/s and statutory declaration/s. |
Entry Procedure |
To enter a Nominee, Nominators must, during the Promotion Period:
- go to www.vegemite.com.au (Website) and submit a fully completed nomination entry form;
- attach or upload any images, video, text or other electronic files to the nomination entry form
- all nomination content will be stored and reviewed by an administrator prior to being published on the Website
- the administrator reserves the right to edit entries prior to publishing.
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Maximum Number of Entries |
A Nominator may enter the Promotion as many times as he or she wishes, provided:
- each entry must be unique and original; and
- a Nominee cannot be nominated for the same story subject matter more than once.
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Judging Criteria |
‘Nominator of the Week’ Winners (14 in total) will be judged based on the eloquence of the Nomination submitted.
The ‘Toast of a Nation’ Winners (25 in total) will be judged on the Nominee’s ability to demonstrate how their nominated group or individual exemplifies one or more of the following characteristics:
- Light heartedness
- Fun loving nature
- Down to earth attitude
- Cheekiness
- Humility
- Friendliness
- Determination
- Willingness to ‘have a crack’
The Promoter will tally the votes received from the public at the Website for the Top 25 ‘Toast of A Nation’ Winners after the Public Voting Period ends. The nominee who has gained the highest number of votes overall will be the Toast of a Nation Major Prize Winner.
The Promoter may use information contained in the nomination entry and other information obtained by the Promoter or its representatives or agents in the course of investigations carried out by such persons. |
Judging Details |
Nominator of the Week will be judged by the Promoter once a week each week during the Promotion Period, commencing from the second week of the Promotion Period onwards.
Judging will take place at Tgarage Pty Ltd, The George Building, 104/129 Fitzroy Street, St Kilda, VIC, 3182.
The winning Nominator of the Week will be featured on the Website.
Toast of a Nation Winners will be judged by a nominated judging panel selected by the Promoter.
Dates: 29/8/2011 to 12/9/2011
Judging will take place at Tgarage Pty Ltd, The George Building, 104/129 Fitzroy Street, St Kilda, VIC, 3182.
“People’s Choice” Toast of a Nation Major Prize Winner will be based on the highest number of votes received from the public at the Website.
Dates: 1/11/11
Judging will take place at Tgarage Pty Ltd, The George Building, 104/129 Fitzroy Street, St Kilda, VIC, 3182. |
Prize Details |
Nominator of the Week:
14 x weekly prizes available of $250 each (commencing in the second week of the Promotion Period)
Toast of a Nation Winners:
25 prizes available of $2,000 each.
Toast of a Nation Major Prize Winner:
1 prize available of $10,000 |
Total Prize Pool |
Up to $ $63,500 |
Notification of Winners |
Nominator of the Week Winners will be notified
by email;
by telephone; and
- via publication on the website (commencing from the second week of the Promotion Period).
Toast of a Nation Winners will be notified
by email;
by telephone; and
- via publication on the website by 18/9/11.
Toast of a Nation Major Prize Winner will be notified
by email;
by telephone; and
- via publication on the website by 4/11/11.
All Toast of a Nation winners including Major Prize winner will be published in The Australian newspaper on 14/11/11 |
Additional Terms |
Nominators agree that nominations may be judged in part on the basis of information obtained from the Nominee or other references or information obtained by the Promoter to gain further information about the Nominee.
Nominators may nominate themselves.
Only Nominees who are chosen as winners will be contacted by the Promoter. Nominees will be required to agree to and comply with these terms and conditions and, if required by the Promoter, a talent agreement with the Promoter in a form reasonably acceptable to the Promoter.
If requested by the Promoter, Nominators, Nominees and winners (and their companion(s), if applicable) must agree to be interviewed, filmed and recorded in order that the Promoter, and its associated companies and agencies may produce a mini-documentary (Material) of the Promotion, and do so, free of charge, and they consent to the Promoter to exploit this material throughout the world in any manner and in any media. However, the Promoter is not obliged to use all or any part of this Material.
The Promoter reserves the right to use some or all of the winners’ images on promotional packaging across Vegemite products over a defined promotional period, and the winner will not be entitled to any fee for such use. |
Prize Claim Date |
Nominator of the Week winners must claim prize by 1/10/11
Toast of a Nation winners must claim prize by 25/9/11.
Toast of a Nation Major Prize winner prize will be awarded on 26/1/12. |